Market Channel Assessments   arrow

Calling all produce farmers in Colorado!

As a farmer, you spend many hours picking, washing, and packing your produce in preparation for market. The produce may be distributed to many places – the supermarket, the farmers’ market, restaurants, CSA members, etc., and you may wonder which marketing outlet is actually the best.

The Market Channel Assessment Tool (MCAT) is available to help farms like yours evaluate the performance of different channels on their farm. The MCAT can help you to select the most profitable channels and to create ‘benchmarks’ for produce farmers in Colorado.

The purpose of the MCAT is to enable farmers to more easily evaluate factors such as the price, volume, time commitment, etc. for each marketing channel.

We’re offering an opportunity for Colorado producers to use the MCAT for a one-week period.

What you have to do:

  • Let us come visit your farm and have you take our introductory survey,
  • Fill out a simple activity log each day documenting the time spent on harvest and market preparation, and
  • Give us information on sales for the week.

In return, we will:

  • Analyze the data using our model,
  • Make personalized recommendations to optimize your marketing efforts and channel combinations, and
  • Provide a detailed report (found on the Get Involved page) summarizing your farm’s data to guide decision-making.

In addition, the data (in aggregate, without your farm’s identifying information) will be used to create ‘benchmarks’ to guide other farmers in CO, which will also be made available to you to use for your decision-making.

We pay $100 to each farm that completes the study.

CRITERION FOR PARTICIPATION

  • Farms must:
    1. Be located in CO;
    2. Participate in at least 2 different marketing channels (can be 2 in the same channel, for example, comparing 2 different farmers’ markets to each other).
    3. Focus on specialty crop production (although open to diversified operations).

FARMER BENEFITS

  1. Informed decision making;
  2. Increase in profitability, enjoyment of work;
  3. Decrease in labor needs, stress, risk;
  4. Benchmarking against similar farms.

We sincerely hope that you will join us in this endeavor! If you are interested, or have any questions or concerns, please contact Becca Jablonski at Colorado State University Extension.

Phone: (970)-491-6133

E-mail: becca.jablonski@colostate.edu

Funding Provided By:

Project Partners: