Benchmarking by Market Channel
The number of producers participating in local and regional food markets in Colorado, and across the U.S., is proliferating. Although the U.S. Department of Agriculture, Farm Credit, and several land grant Universities have long collected data to inform producers on how to improve farm performance through benchmarking, information is almost exclusively available by commodity and not by market channel.
The goal of this project is to improve the business planning resources and profitability of fruit and vegetable producers in Colorado by assessing the market channel performance of non-commodity marketing strategies (e.g., wholesale distribution channels, farmers’ markets, Community Supported Agriculture, farm-to-school).
We’re offering an opportunity for Colorado producers to use the Market Channel Assessment Tool (MCAT) for a one-week period. To see how to participate, click here.
Funding Provided By: