Selected producer quotes from the 2017 and 2018 MCAT consulting sessions:

• “This report gives me concrete information on the hours I’m spending, and will be really helpful for developing my business plan.”
• “We know restaurants are not a productive avenue for us, and this report accurately reflected this.”
• “It is good to see that benchmark to help us set a goal to be above that 50^th percentile.“
• “This report really got me thinking about why I am selling in certain areas.”
• “What I noticed with the farmers’ market is that it takes a lot more out of me. It makes the day after pretty rough. It is tiring, but it is also rewarding.”
• “The information you’ve given me is helpful to try and sort out differently. It gives me an idea of where I can put more effort and tweak things.”
• “It is pretty enlightening and very interesting. It wasn’t what I expected, and we learned something here.”
• “This will help me think of it [the market] differently or better.”
• “The work you’re doing really validates what we are doing as farmers.”
• “Thank you so much, this is really valuable! It is nice to understand what our costs are if we pay all workers for their time.”
• “For us, this is a pretty great snapshot.”
• “This is really helpful and very nice to look at.”
• “I would love to this again the next summer.”
• “It makes me feel better. Sometimes you think you are just spinning your wheels.”
• “This will help a lot.”
• “This study gives me good information to make the argument for why I need to make changes.”
•  “Now I have this to refer to, I can adjust my business plan with realistic numbers.”
• “This is super valuable and I feel really good about being able to present this to my next partner, we’re forming a coop.”
• “After the MCAT last year, we negotiated with XX Bakery to pick up directly from the farm. This has increased the profitability of this channel substantially.”
• “With this kind of information I know we can make good decisions.”